The sports apparel rival that meets the field or court in almost every sport. Today, social media is very influential with the success of both companies and to no surprise, soccer is the sport that plays the most important role with the branding of these two names. Euro 2016 was the main kick off of the branding battle for this past year.
But who is actually winning? Adidas' Facebook follower numbers have grown twice as fast as Nike in 2016. Adidas also produces around five posts per week where Nike only posts around three. Video content by both brands get the highest amounts of engagement. This is also why Nike Soccer video promotions are always such a huge hit in the world of soccer girls (well, that and the cute soccer guys in the video).
While Adidas may be winning the battle on Facebook, Nike is a clean sweep in the Twittisphere. Nike has 4.6 million followers and growing while Adidas has around 2.5 million. They tweet about 30 times a week and Adidas posts 18.
This post by no means is a promotion for one company or the other. It's just a quick look at some of the facts that all of us wonder about when we see the two popular logos that appear on opponents jerseys.
But whether you are team Adidas or team Nike never forget, "Impossible Is Nothing" so, "Just Do It."
Even though I don't play sports, I've been looking into purchasing some Adidas shoes for fashion purposes. I bet that sounds ridiculous to you - haha! Great post of pros and cons.
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